COMPARISON BETWEEN BALANCED SCORECARD AND TRADITIONAL PERFORMANCE MEASURES: BIBLIOMETRIC ANALYSIS

الملخص

                Purpose: This study aims to review the Literature Review about the Comparison between Balanced Scorecard (BSC) and Traditional Performance Measures (TPM).

Theoretical framework: The Literature Review sees that the focus on TPM tends to be too much on lagging indicators that show results only in the past few decades.

Design/methodology/approach: Design/methodology/approach: The main objective of this review was to investigate the historical background of TPM and BSC and to examine the use of BSC over traditional way in Previous literature over 24 years for the period from 1996 to 2024 using bibliometric analysis.

Findings: The study shows that both performance measures mutually agree that every Firm share the same indicators at unit stage from four perspectives which are Financial Perspective, Customer Perspective, Internal Process Perspective, Learning and Growth Perspective.

Research, Practical & Social implications: Both performance measures offer communication and provision of strategy, measuring driver performance and detecting effectiveness.

Originality/value: TPM is model without dimension of time that would establish or follow sequential setup of measures. Therefore, the BSC concept revolutionized the conventional thinking about performance metrics by going beyond the traditional measures of financial performance.