The impact of artificial intelligence on the cultural awareness of the organization

Abstract

The importance of research into the impact of artificial intelligence on organizational cultural awareness is evident in several vital aspects. It contributes to understanding how AI can be used to promote diversity and inclusion within work environments, leading to improved job performance and innovation. The primary objective was to demonstrate the extent to which AI influences cultural awareness within organizations, whether these technologies can effectively contribute to improving interaction among students from diverse cultural backgrounds, and to explore the obstacles hindering this goal, such as a lack of in-depth understanding of different cultures or insufficient analytical tools. The research also examined how AI can be used to overcome these challenges and to provide innovative solutions that support diversity and inclusion, thereby enhancing organizational performance and competitiveness in global markets. After conducting the statistical analysis of the data collected through the questionnaire, a group of (75) students was selected after distributing (100) forms to the scientific departments at the Higher Institute for Accounting and Financial Studies at the University of Baghdad. The results showed that the value of (R Square) appeared with an amount of (0.14), which indicates that the independent variables explain (14%) of the dependent variable, and the remaining (86%) are other factors not included in the standard model, which the researcher did not take because he thought they were not important. The value of (SIG) appeared with an amount of (0.001), which is significant because it is less than (0.05), and this indicates that there is a statistically significant effect between the independent variable (the use of artificial intelligence in the organization) and the dependent variable (the use of artificial intelligence and cultural awareness), meaning that the use of artificial intelligence will lead to cultural awareness. We note that the SIG values ​​are greater than (0.01), which means that they are significant, and this supports the acceptance of the alternative hypothesis (the existence of an effect between the independent variable and the dependent variable) and the rejection of the null hypothesis.