The impact of interactive marketing on customer experience: A field study. Journal of Accounting and Financial Studies ( JAFS ), [S. l.], v. 20, n. 72, p. 20–45, 2025. DOI: 10.34093/pf43vw21. Disponível em: https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/2260. Acesso em: 8 oct. 2025.