The role of emotional marketing dynamics in customer loyalty: a field study in the General Company for Pharmaceutical Industries and Medical Supplies/ Samarra. Journal of Accounting and Financial Studies ( JAFS ), [S. l.], v. 20, n. 71, p. 204–225, 2025. DOI: 10.34093/2n4vqv75. Disponível em: https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/2143. Acesso em: 15 jul. 2025.