The Effect of Total Quality Management on Customer Value : An Exploratory Study of Private Hospitals in Baghdad - Al-Rusafa. Journal of Accounting and Financial Studies ( JAFS ), [S. l.], v. 20, n. 70, p. 233–261, 2025. DOI: 10.34093/nf4bqz64. Disponível em: https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/2064. Acesso em: 26 apr. 2025.