The effect of Marketing Quality Management on the customer’s mental position: exploratory research of a sample of private Iraqi banks. Journal of Accounting and Financial Studies ( JAFS ), [S. l.], v. 19, n. 69, p. 378–398, 2024. DOI: 10.34093/7wprj446. Disponível em: https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/1959.. Acesso em: 10 jan. 2025.