The role of marketing audit in improving performance in economic units. Journal of Accounting and Financial Studies ( JAFS ), [S. l.], v. 19, n. 68, p. 427–446, 2024. DOI: 10.34093/70h7me96. Disponível em: https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/1767. Acesso em: 29 apr. 2025.