The role of agile marketing in sustainable competitive advantage. Journal of Accounting and Financial Studies ( JAFS ), [S. l.], v. 19, n. 68, p. 209–230, 2024. DOI: 10.34093/1s0yqk95. Disponível em: https://jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/1742. Acesso em: 29 apr. 2025.