Structural Equation Modeling for Tourist Attraction Factors in Asir Region by Using Factor Analysis in the Light of Vision of kingdom of Saudi Arabia (KSA) 2030

Abstract

The research aimed to modeling a structural equation for tourist attraction factors in Asir Region. The research population is the people in the region, and a simple random sample of 332 individuals were selected. The factor analysis as a reliable statistical method in this phenomenon was used to modeling and testing the structural model of tourism, and analyzing the data by using SPSS and AMOS statistical computerized programs. The study reached a number of results, the most important of them are: the tourist attraction factors model consists of five factors which explain 69.3% of the total variance. These are: the provision of tourist services, social and historic factors, mountains, weather and natural parks. And the differences of age groups and gender in their views towards tourist attractions. The research concluded a number of recommendations that could help the authorities in transforming the economy according to the vision of KSA (2030). These recommendations are: providing tourist attraction activities through a five main aspects, which are: the provision of tourist services, social and historic factors, mountains, weather and natural parks. And taking into account, the needs of gender and different age groups.