The Reality of Insurance Banking and its Role in Developing Insurance service

Abstract

Banking institutions are considered one of development foundations,and they also performe active role in supporting national economey and itsinstitutions. Banks became diversed in their activities that specialized Banksbecame one of the constituents of developing work in any activity, especiallyin investiment sector .In view of the importance of insurance sector and thenecessity of developing its divices and its working instituments, studyinginsurance Banking reality became a necessity, because insurance Companies inIraq are suffering of weakness in the level of insurance service, in addition tothe existence of a problem in the relationship between Banks network andinsurance industry.So this research aims to define insurance reality; the role of insuranceBanking and the constituants of developing insurance service.This research is constructed according to the hypothesis of the moralrelationship between insurance service and insurance Banking and ways ofstrengthening it. Hypothesises were tested through analyzing available facts.And questionnaire was done to collect data then analyzing and discussingthem. Iraqi Insurance Company and Baghdad Bank were chosen as sample forthis research; questionnaire groups were consisted of the General Directors andDepartments Directors of both of them.This research reached to a group of conclusions, the most importantone: is that the complete merging of banking and insurance products by theBank is affecting positively in attracting clients and consequently in thepossibility of inventing and developing insurance services.This research alsoreached to several recommendations, the most important of them are: thenecessity of completing the legislative system of insurance companies andbanks work; raising awareness of working staffs and making use of other statesand companies experiments as well as finding an investiment environment forworking in insurance banking sectore.