Green value engineering Measuring cost for achieving sustainable competitive

دراسة استطلاعية لعينة من العاملين في بعض الوحدات الاقتصادية المدرجة في سوق العراق للأوراق المالية

Abstract

Iraqi economic units suffer significantly from resource and energy wastage, high costs of traditional products, and intense competition from green products offered by competitors compared to traditional economic unit products. The reason behind this lies in the Iraqi economic units' failure to adopt green cost management techniques. This research aims to define the concept of Green Value Engineering (GVE), its objectives, sustainable competitive advantage, and dimensions. It measures the costs of implementing GVE stages to eliminate non-value-added activities and support value-adding activities through changes, replacements, and redesigns. This is to achieve sustainable competitive advantage dimensions such as cost, quality, innovation, and environmental concern in a window air conditioner factory. The researcher relied on 2023 economic unit data, along with frequent field visits to the factory and personal interviews with relevant parties. Several conclusions were drawn, including the finding that converting a traditional 2-ton window air conditioner to an environmentally friendly inverter model increases material costs due to the green and eco-friendly nature of the materials compared to non-green alternatives. This conversion improves efficiency, extends product lifespan by controlling temperatures, reduces electricity consumption by 50.7%, and preserves the external environment by replacing environmentally unfriendly R22 gas with eco-friendly R410 gas, thereby enhancing the window air conditioner's performance quality.